Saturday, December 5, 2009

KayKraft

Kay Kraft was established by the entrepreneurial wife and husband team of Khalid Mahmood and Shahnaz Khan.Entrepreneurs of this have been in handloom based handcrafted fashion wear business for more than 13 years now. Although initiated as a home-based boutique house, during its successful rapid growth of popularity, operations and infrastructure, Its dimensions and visions have proliferated due to discoveries of unused resources, skills and potentials.Their traditional handloom industry and its potentials Kay Kraft found to be untapped at many aspects and confined to a very small segment of the market.It also came across a new dimension with human resources. A significant number of small entrepreneurs scattered at various parts of the country came forward with their goods, materials and expertise and accelerated the growth of Kay Kraft's infrastructure. These small entrepreneurs were inspiring and providing financial means to many more at grass-root level. This gave Kay Kraft new visions, opportunities, experience and also responsibility. Such accomplishment Kay Kraft considers a good sign of successful business relationship and strategy.

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