Saturday, December 5, 2009

Aarong

It is one of the leading branded store since 1978.
Aarong is a fair trade organization
dedicated to bring about positive changes
in the lives of disadvantaged artisans and
underprivileged rural women by reviving and
promoting their skills and craft. Reaching out
to weavers, potters, brass workers, jewellers, jute workers, basket weavers, wood carvers, leather
workers and more, Aarong embraces and nurtures a diverse representation of 65,000 artisans, 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nation’s handicraft industry on a world platform of appreciation and acknowledgment.

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